Publish Time: 2026-04-22 Origin: Site
In April 2026, the global stainless steel market witnessed two milestone events. First, on April 21st, the 2026 Wuxi Stainless Steel Industry "Belt and Road" Foreign Business Cooperation Conference, themed "Connecting the World, Empowering with Digital Intelligence," was successfully held, with 32 foreign business representatives from 15 countries reaching nearly $30 million in intended orders on-site. Second, on April 15th, Indonesia's new HPM (Higher Price Management) policy for nickel ore officially came into effect, significantly adjusting the formula for calculating the benchmark price of nickel ore and pushing up the global stainless steel cost center.
For EGOEE Stainless Steel Products Co., Ltd., which has been deeply involved in the stainless steel products industry for over a decade, these two events represent both challenges and strategic opportunities to accelerate its globalization strategy. EGOEE is leveraging its superior quality, flexible customization capabilities, and comprehensive supply chain system to write a new chapter in the export of Chinese stainless steel products within the new "Belt and Road" channel and the new cost-driven landscape.
I. The Belt and Road Initiative is gaining momentum again, and the Wuxi Trade Fair is building a new channel for going global.
On April 21, the 2026 Wuxi Stainless Steel Industry "Belt and Road" Foreign Business Cooperation Conference was successfully held at the Huitang (Xishan) Cross-border E-commerce Industrial Park, Dongbeitang Street, Xishan District, Wuxi City. A delegation of 32 foreign business representatives from 15 countries along the "Belt and Road" attended the conference, connecting and negotiating with 50 key stainless steel enterprises in Wuxi. The total value of intended orders reached nearly US$30 million.
This conference not only built an efficient platform for cooperation between Chinese and foreign enterprises, but also signifies that China's stainless steel industry is accelerating its transformation from traditional "product export" to "brand export" and "supply chain export." Through in-depth face-to-face exchanges, overseas customers gained a more intuitive understanding of the quality and craftsmanship of Chinese stainless steel products, opening up broader overseas market opportunities for export-oriented enterprises like EGOEE.
For EGOEE, this means more customer reach channels and more efficient transaction methods. Data shows that from January to February 2026, the total import and export volume of goods between China and countries along the "Belt and Road" increased by 19.2% year-on-year, with exports increasing by 25.4%. In the stainless steel sector, exports in March increased by 19.3% month-on-month, showing a clear recovery trend. With the recovery of overseas demand and the opening of trade channels, stainless steel exports are steadily recovering.
II. Indonesia's New Nickel Ore HPM Policy Takes Effect, Ushering in a New Cost-Driven Landscape for the Stainless Steel Industry
Just one week before the Wuxi Trade Fair, Indonesia's Ministry of Energy and Mineral Resources officially announced the implementation of a revised nickel ore benchmark price calculation formula, the HPM policy. According to Ministerial Decree No. 144.K/MB.01/MEM.B/2026, the correction factor for 1.6% nickel ore has been significantly increased from 17% to 30%. SMM estimates that this adjustment will lead to a 2.55% increase in the total cost of nickel pig iron. Simultaneously, the Indonesian government plans to impose export tariffs on processed nickel products, further strengthening export controls on nickel resources.
Global nickel resources are highly concentrated in Indonesia (accounting for nearly 65%), and nickel accounts for 42% of the raw material cost of stainless steel. Therefore, the implementation of the HPM policy signifies a fundamental shift in the past market's pricing logic of "solely following LME nickel prices," with Indonesian policy becoming the new anchor for stainless steel pricing.
As a result, stainless steel prices have experienced significant short-term fluctuations. On April 13th, Tsingshan took the lead in raising its export price for 304 stainless steel hot-rolled products by $25 per ton. As cost pressures are passed down downstream, the global stainless steel price center is expected to shift further upward. For export companies like EGOEE, this presents both a cost challenge and a strategic opportunity for product structure optimization—under the general trend of rising global stainless steel prices, high-end, high-value-added stainless steel products will have greater bargaining power.
III. EGOEE: A Foshan-Based Stainless Steel Exporter – How to Seize New Opportunities from the Belt and Road Initiative
Established in 2014, EGOEE Stainless Steel Products Co., Ltd., headquartered at No. 52, West Side of Sanhuan Road, Shishan Town, Nanhai District, Foshan City, Guangdong Province, is a professional stainless steel product manufacturer integrating production, sales, and export. The company's main products include stainless steel stairs, handrails, balustrades, and related accessories, widely used in residential, commercial buildings, hotels, hospitals, swimming pools, and other locations.
With over a decade of industry experience, EGOEE has accumulated rich expertise in export business. The company supports full-process customized services for OEM and ODM, providing one-stop service from product design to finished product delivery, flexibly responding to the diverse needs of customers in different countries and regions.
Against the backdrop of the deepening "Belt and Road" initiative, EGOEE's products have been exported to many countries and regions. The company's product line primarily uses 304 and 316 series stainless steel, covering a full range of products including stair railings, handrail accessories, glass railing base plates, bathroom handles, etc. Whether it's the versatility of 304 stainless steel or the corrosion resistance of 316 stainless steel, EGOEE can provide customers with reliable quality assurance.
The successful Wuxi Trade Fair has opened up broader overseas market opportunities for EGOEE. Representatives from 15 countries covered regions along the Belt and Road Initiative, including Southeast Asia, South Asia, the Middle East, and Africa – some of the fastest-growing markets for stainless steel products. By participating in such high-level international matchmaking events, EGOEE not only gained direct access to potential buyers but also gained a deeper understanding of product standards and preferences in different regional markets, laying the foundation for targeted market expansion in the future.
IV. In a Cost-Driven Era, How EGOEE Turns Crisis into Opportunity
The implementation of Indonesia's new HPM policy will, in the short term, drive up the procurement costs of stainless steel raw materials. However, for EGOEE, this is not a passive cost pressure, but rather a significant opportunity to upgrade its products and enhance its brand value.
Firstly, the upward shift in global stainless steel prices means that market pricing power is shifting towards companies with technological and quality advantages. EGOEE has long used high-quality 304 and 316 stainless steel materials, and its products possess high corrosion resistance, high durability, and safety, meeting the stringent requirements of high-end markets and export projects. In a cost-driven environment, reliable products with excellent service will be more favored by customers.
Secondly, EGOEE's flexible production model and OEM/ODM full-process customization capabilities allow it to quickly adjust product solutions according to the differentiated needs of different markets. Whether it's the Southeast Asian market's demand for cost-effective stainless steel stair railings or the Middle Eastern market's pursuit of high-end stainless steel decorative components, EGOEE can win customer trust through precise product design and efficient production delivery.
Furthermore, EGOEE will actively utilize various international stainless steel industry matchmaking events and offline exhibition resources to continuously expand its overseas markets, especially seeking new growth points in countries along the Belt and Road Initiative. With the continued growth of infrastructure construction and real estate investment in these countries, stainless steel staircases, handrails, railings, and other architectural decoration products will usher in a vast market space.
V. Cultivating Quality, Embracing Globalization – EGOEE's Path to International Development
Since its establishment in 2014, EGOEE has consistently focused on the R&D, production, and sales of stainless steel products, gradually establishing a complete supply chain system from raw material procurement and product manufacturing to export delivery. In the face of fierce market competition, EGOEE has won the long-term trust of domestic and international customers by relying on its superior product quality and flexible customization capabilities.
Looking to the future, EGOEE will continue to adhere to the business philosophy of "Quality First, Customer Supreme." Against the backdrop of profound adjustments in the global stainless steel industry landscape, the company will actively respond to changes in costs, continuously optimize its product structure, and constantly enhance product added value. At the same time, the company will seize the historic opportunities brought by the "Belt and Road" Initiative, actively participate in various international stainless steel industry matchmaking activities, and expand overseas markets through multiple online and offline channels, allowing more countries and regions to understand and choose EGOEE.
The "Belt and Road" Initiative is a road of cooperation and win-win outcomes. EGOEE is willing to work hand in hand with global customers to connect the world with high-quality stainless steel products, create value with excellent quality service, and jointly write a new chapter in the export of Chinese stainless steel products.